Are you looking for an easy way to differentiate yourself from the crowd and deliver superior customer experience? Time for you to discuss your scent marketing strategy: how scent can influence customers’ behaviour in a positive way. With current technologies i ..

Scent is a very powerful tool often forgotten by retailers. This makes it a powerful tool for you to differentiate yourself from the competition. Not only will it make you stand out from the crowd but it will also encourage sales and push purchase intent from your customers.  ..

With online competition growing, foot traffic is a key factor for any successful brick-and-mortar retail store. Increasing foot traffic to your physical store is most likely to be a huge part of your planning strategy. Here are 3 easy-to-nail strategies to help you increa ..

A very interesting and simple Ted-Ed video that explains how smell works. ..

Scent marketing is as old as a real estate agent baking cookies in a house for sale and as new as Oscar Mayer’s “bacon” alarm clock.' The Primal Power Of Smell Harnessing the primal power of smell represents a new frontier of subliminal association ..

Scent Australia in Creative Living Show Andrew O'Keefe, manager at Scent Australia, chats with Ed from the Creative Living show about how scent is used as a business tool. Creative Living is designed for the active lifestyles of the 21st Century and focuses here on how Scent ..

Step into most retail chains and chances are you’ll get a whiff of a certain something. Shoppers in Country Road are treated to a fig fragrance while those in MJ Bale will sniff out a juniper berry scent. And visitors to Bunnings on a Saturday morning are guaranteed to  ..

Marketing Managers and Advertisers already know how important visual is to create a brand identity. Sharing a particular logo or creating a specific colour code for your brand helps it being more memorable from your customers. You want your brand to be in your prospective ..

Folli Follie is crazy about its new Signature Scent Scent Australia has recently launched Folli Follie new Signature Scent that complements perfectly Follie Follie interior design. This is part of the mojo of the brand recently awarded with four first prizes at th ..

New Balance running towards a scented success In Beijing New Balance started to project a total sensory experience with a retro ’50’s and ’60’s look and feel in its first Experience Store. Sight is pleased with framed archival photogra ..